Calculation doing the number of people whom you can regard, that the announcement effective measurement equipment, announcement effective measuring method, it photographs with the camera which is installed

摘要

PPROBLEM TO BE SOLVED: To provide an advertisement effect measurement device calculating the high-accuracy number of noticing persons even if face detection is imperfect to measure it as advertisement effect. PSOLUTION: This advertisement effect measurement device has: an image input part 11; a face detection part 12; a face attitude estimation part 13 estimating a parameter value representing an attitude of a face; a state distinction part 14 distinguishing a state of a present frame of the detected face; a detection ID/gaze time impartment part 15 imparting a detection ID of the detected face and gaze time information based on the face state of the present frame, and a gaze time and the detection ID delivered from a detection state storage part 16; the detection state storage part 16 for temporarily storing each information of face detection time, a detection position, size, the face state, the detection ID, and the gaze time; a noticing person log storage part 17 accumulating each piece of information of the detection time, the detection ID, and the gaze time that are detection results as a noticing person log; a noticing person number counting part 18 for counting the noticing persons within a designated period from the noticing person log; and a result output part 19 for outputting a counting result. PCOPYRIGHT: (C)2010,JPO&INPIT