Web server that provides content match advertising on the Web page that displays the post content by multiple users, and a method for the user terminal

摘要

PROBLEM TO BE SOLVED: To provide a Web server, a user terminal and a method for providing content match advertisements to a Web page displaying contents of comments contributed by multiple users.;SOLUTION: The Web server 1 includes a script program creation part 11 for creating a scrip program for the user terminal 2 to execute it, and a contribution Web page transmission part 12 for inserting the scrip program into a contribution Web page and transmitting it to the user terminal 2. The script program creation part 11 creates a program for making the user terminal 2 execute a step for detecting a contribution including a link to other Web page(s) among contributions successively added to the contribution Web page, a step for detecting an advertisement tag by reading the Web page of the link destination, a step for acquiring content match advertisements to be distributed to the Web page of the link destination, by using information indicated by the advertisement tag, and a step for inserting the content match advertisements near the link to the other Web page(s).;COPYRIGHT: (C)2012,JPO&INPIT