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WEB SERVER, USER TERMINAL AND METHOD FOR PROVIDING CONTENT MATCH ADVERTISEMENTS TO WEB PAGE DISPLAYING CONTENTS OF COMMENTS CONTRIBUTED BY MULTIPLE USERS
WEB SERVER, USER TERMINAL AND METHOD FOR PROVIDING CONTENT MATCH ADVERTISEMENTS TO WEB PAGE DISPLAYING CONTENTS OF COMMENTS CONTRIBUTED BY MULTIPLE USERS
PROBLEM TO BE SOLVED: To provide a Web server, a user terminal and a method for providing content match advertisements to a Web page displaying contents of comments contributed by multiple users.;SOLUTION: The Web server 1 includes a script program creation part 11 for creating a scrip program for the user terminal 2 to execute it, and a contribution Web page transmission part 12 for inserting the scrip program into a contribution Web page and transmitting it to the user terminal 2. The script program creation part 11 creates a program for making the user terminal 2 execute a step for detecting a contribution including a link to other Web page(s) among contributions successively added to the contribution Web page, a step for detecting an advertisement tag by reading the Web page of the link destination, a step for acquiring content match advertisements to be distributed to the Web page of the link destination, by using information indicated by the advertisement tag, and a step for inserting the content match advertisements near the link to the other Web page(s).;COPYRIGHT: (C)2012,JPO&INPIT
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