Action presentation system (101), associates the action information indicating the request information representing the request, and status information indicating the status of the means for filling at least a portion of the request, an action example to meet at least a portion of the request a (2) information DB for storing Te. In addition, behavioral presentation system (101), in the situation represented by the status information associated with the request information indicating a request of the user A, action associated with the request information, an action potential that a user can perform A The total cost, including mental cost representing the magnitude of mental load candidate generator for multiple generated based on behavior examples represented by information (12), the first user feels the execution of action potential generated , I a cost calculator for calculating the behavior for each candidate (13). In addition, behavioral presentation system (101), a display unit for presenting to the user A as a recommended action candidates for recommending execution to the user A, the action candidates are selected based on the total cost of the action potential of the generated plurality (62 I comprises a).
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