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Measuring and Utilizing The Effect of Social Sharing In Online Advertising
Measuring and Utilizing The Effect of Social Sharing In Online Advertising
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机译:衡量和利用在线广告中的社交共享效果
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摘要
The present invention provides techniques for use in measuring effects of social sharing, and social sharing user characteristics, on advertisement effectiveness. Measurement information can be used in many ways, such as in optimizing advertisement campaigns and advertisement targeting. Techniques are provided in which bucket testing experiments are utilized. Advertisement performance may be tracked, including downstream advertisement performance, which may follow social sharing, in measuring differences in advertisement performance between content sharing users and content non-sharing users. Techniques are provided in which user social graph information may be used in determining downstream advertisement performance, even without information regarding specific sharing instances.
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