Systems and Methods For Exchanging Gifts in Socially Focused Categories

摘要

A method for exchanging gifts is provided. The method comprises (a) registering with a system which provides electronic tokens redeemable at any member of a set of merchants; (b) purchasing an electronic token from the service; (c) designating a gift category for the token, such that the token is redeemable for a product or service within the designated category at any member of the set of merchants which offers a product or service within the designated category; and (d) sending the token to a designated recipient via an electronic message.