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Social Networks and Externalities from Gift Exchange: Evidence from A Field Experiment

机译:礼物交换的社交网络和外部性:实地实验的证据

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摘要

This paper asks whether gift exchange generates externalities for people outside of the bilateral relationship between the gift giver and recipient, and whether the nature of this relationship is affected by social networks. We examine this question in the context of a field experiment in urban Chinese hospital outpatient clinics. We first show that when patients give a small gift, doctors reciprocate with better service and a fewer unnecessary prescriptions of antibiotics. We then show that gift giving creates externalities for third parties. If two patients, A and B are perceived as unrelated, B receives worse care when A gives a gift. However, if A identifies B as a friend, then both A and B benefit from A’s gift giving. Hence, we show that gift giving can create positive or negative externalities, depending on the giver’s social distance to the third party.
机译:本文询问礼物交换是否会给礼物赠送者和接受者之间的双边关系之外的人带来外部性,以及这种关系的性质是否受到社交网络的影响。我们在中国城市医院门诊诊所的现场实验的背景下研究了这个问题。我们首先表明,当患者给予小礼物时,医生会以更好的服务和更少的不必要的抗生素处方带来回报。然后,我们证明赠送礼物会给第三方带来外部性。如果认为两个患者A和B没有关系,那么当A赠送礼物时B会受到较差的照顾。但是,如果A将B标识为朋友,那么A和B都会从A的送礼中受益。因此,我们证明,礼物的赠送会产生正面或负面的外部性,具体取决于礼物与第三方之间的社交距离。

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