Systems, methods, and computer-readable storage media are provided for selecting and serving user-customized search engine homepage experiences. Upon receiving a request for presentation of a search engine homepage from a user, data points about the user are accessed to determine the type of homepage experience the requesting user desires to receive. The type of homepage experience the user desires to receive may include a user-tailored image to be presented as the background of the search engine homepage. Upon determining the type of experience the user desires, a search engine homepage experience is selected for the user. In this way, the user is provided with a search engine homepage experience that is tailored to his or her interests and behavior, thus increasing user satisfaction and engagement with the search engine homepage.
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