AD CREATIVE SELECTION BASED ON IMAGE CONTEXT

摘要

Disclosed herein are systems and method for providing contextually relevant advertisements, and/or facilitating digital media advertising campaigns. For example, in one embodiment, there is provided a method of providing a contextually relevant advertisement, based on a digitally published image, the method comprising: (a) receiving the image from a publisher; (b) analyzing the image to obtain the context of the image; (c) matching an advertisement campaign to the image, based on the context of the image; and (d) providing the publisher with an ad creative that is mutually relevant to the context of the image and the advertisement campaign. In one embodiment, the systems and methods described are used in digital media and computer-implemented advertising. Various other alternative aspects and embodiments are further described herein.