METHOD FOR DELIVERING AN ADVERTISEMENT AND SYSTEM FOR IMPLEMENTING THE SAME

摘要

The invention relates to a method for distributing advertising messages in a cellular network. The technical result consists in the possibility of sending a message to a user which combines balance information and advertising information. Use is made of a GSM73G cellular communication network, advertising message information, messages with a user's balance information, and a system which takes requests from users for receipt of balance information using the USSD protocol and combines balance information and an advertising message in a single resulting message which is sent to the user. In order to select the advertising message, an algorithm which takes into consideration the requirements of the advertiser and the advertiser's advertisement campaign is additionally determined, and a system controlling the selection of the advertising message on the basis of the algorithm which takes into consideration the requirements of the advertiser and the advertiser's advertisement campaign is used.