METHOD TO INCREASE CONTENT RELEVANCE USING INSIGHTS OBTAINED FROM USER ACTIVITY UPDATES

摘要

Embodiments are directed towards ranking candidate pieces of content for publication based on a weighted combination of an "activity score" and a "trending score". In one embodiment, the activity score measures social activity related to the content, such as how much the content has been shared, viewed, or commented on. In one embodiment, the trending score indicates a measure of trending topics contained in the content. In one embodiment, trending topics are keywords derived from an analysis of social activities across the internet, such as blog posts, wall posts, tweets, comments, ratings, tags, videos, pictures, and the like. In one embodiment, a topic is trending if it surpasses a minimum absolute threshold of social activity as well as a percentage increase in social activity.