PERSONALIZATION PLATFORM FOR BEHAVIORAL CHANGE

摘要

Provided herein is a method and system for supporting behavior-changing decisions. The system solves the challenges encountered in identifying effective personalized behavior-changing recommendations, providing support for behavior-change in real time, and adhering with necessary steps towards an objective. The system can comprise a calendar platform and a messaging platform, thereby providing a user with an array of tools to track, send, and receive information, customized and personalized reminders, participate in a social network, and receive rewards. The system is also capable of building differentiated personalized profiles of antecedants, behaviors and rewards to develop highly targeted treatment indicators and better behavioral outcomes.