SYSTEM FOR COLLECTING, TRANSLATING, AND RECORDING MOBILE ADVERTISEMENT FEEDBACK THROUGH A MOBILE HANDSET SENSOR INPUT USED FOR THE SCHEDULING AND TARGETING OF AN ADVERTISEMENT AND A METHOD THEREOF

摘要

PURPOSE: A system for collecting, translating, and recording mobile advertisement feedback and a method thereof are provided to effectively execute the creative advertisement selection of an advertiser or the advertisement targeting of a distributer by collecting, translating, and recording the mobile advertisement feedback.;CONSTITUTION: A user interface(110) includes a display device. An advertisement emotion reaction module(105) collects sensor data from a set of sensors indicating the biological reaction of a user. The advertisement emotion reaction module monitors sensor data related to the biological reaction of a user for an advertisement displayed on the mobile handset device. The advertisement emotion reaction module generates an output indicating the emotion reaction of a user by corresponding to the sensor data.;COPYRIGHT KIPO 2013;[Reference numerals] (100) Mobile handset device; (102) Sensor indicator of emotion reaction(ex, heart rate, respiration, shivering, galvanic skin response, face flushing reaction, flickering reaction, voice production, and others); (105) Advertisement emotion reaction module; (110) User interface; (115) Wireless transceiver; (120) Sensor(s); (122) Local sensor(ex, Bluetooth sensor); (130) Processor(s) and memory; (140) Local wireless module(ex, Bluetooth); (150) Wired connector; (160) Advertisement; (165) Emotion reaction indicator for advertisement; (170) Wireless carrier infrastructure; (180) Advertiser; (190) Distributor