An efficient utilization of advertisement data for targeted mobile advertisement system

摘要

In recent years, smartphone has become the popular gadgets among many people. It gives a way for innovating new things in computation and communication technology and provided a value added service for users. At present, the digital advertisement system has chosen the smartphone apps instead of world wide web(www) because of its futures like mobility, portable and its rich content display device. But the mobile advertisement system lacks in publishing right advertisement to the right people at right location. After analyzing the various difficulties in mobile advertising which does not reach the customer efficiently, we propose an efficient and high scalable digital advertisement system on cloud for location based mobile advertising, which enable the mobile users to get the push type advertisement which are local to them or even some times the advertisement which are relevant to them based on the user profile and location coordinates of the mobile base station (MBT). By this approach the advertisement cost is low compared to the traditional advertisement made through web and mass media. The performance of the digital advertisement system in terms of search cost and throughput is done and we estimate the product demand based on advertisement ratings or click ratings made by users.