首页> 外国专利> METHOD AND SYSTEM FOR PROVIDING ADVERTISING LISTING VARIANCE IN DISTRIBUTION FEEDS OVER THE INTERNET TO MAXIMIZE REVENUE TO THE ADVERTISING DISTRIBUTOR

METHOD AND SYSTEM FOR PROVIDING ADVERTISING LISTING VARIANCE IN DISTRIBUTION FEEDS OVER THE INTERNET TO MAXIMIZE REVENUE TO THE ADVERTISING DISTRIBUTOR

机译:在因特网上的分发馈给中提供广告列表差异以最大化广告分发者收入的方法和系统

摘要

of the advertising revenue from advertisers bid-bid, sorted by position on the basis of efficiency (revenue-efficiency) (bid-for-placement arrangement) is provided with a list of internet advertising provider to distribute ad in the tender advertisers are click-through rate (click-through rate) for each click-through bidding on (click-through) multiplied by the price to calculate the return on advertising distribution system. Advertiser may, to include in the ranked list is determined based on the efficiency of the ad, ad providers can offer a large number of ads that can be selected from among these plurality of advertisements. The system is also, as compared to group advertisement to other group in order to determine a greater revenue for the distribution system, to determine the space group of the most effective advertising for constrained output. ;
机译:从广告客户出价中获得的广告收入中,根据效率(收入效率)(出价安排)按排名进行排序,并提供互联网广告提供商列表,以在招标广告客户中分发广告。每次点击竞价的点击率(点击率)乘以价格,即可计算出广告收益分配系统。广告商可以基于广告的效率来确定要包括在排名列表中,广告提供商可以提供可以从这些多个广告中选择的大量广告。与确定给其他组的广告相比,该系统还可以确定分配系统的更大收益,从而可以确定约束输出最有效广告的空间组。 ;

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