COMPUTING ONLINE ADVERTISING STATISTICS AND IMPLEMENTING COMPUTER-GENERATED MODIFICATIONS TO AN ONLINE ADVERTISING PROGRAM IN REAL TIME

摘要

One aspect of the invention involves a method of receiving one or more data streams containing real-time data concerning online advertisements for an advertiser; applying a continuous query to the one or more data streams; generating an ongoing response to the continuous query; and sending at least a portion of the ongoing response to a computer associated with the advertiser.