OPERATING METHOD OF MOBILE ADVERTISEMENT SYSTEM WITH NUMERICAL MAP FOR USER BEHAVIOERAL TARGETING

摘要

PURPOSE: A method for operating a user-customized mobile advertisement system by using a numerical map is provided to raise an advertising effect and to supply useful information to a user in real time. CONSTITUTION: An integrated management server inputs advertisement information content to be provided to a smart terminal in order to confirm it in an allocated area (S110). A standard of the smart terminal is confirmed and the storage of the standard in the allocated area is determined (S120). The gender, age, and marriage of a member are classified to be included in one of advertising targets (S130). Advertisement contents, advertising areas, advertising targets, provision time, and advertising schedules of an advertiser are read and analyzed (S140). Coordinate information and state information are analyzed and the data transmission speed of a network is collected (S150). Weather information of each area is collected in real time to be stored in the allocated area (S160). The coordinate information is analyzed and compared with information of the advertising areas in order to determine a position in the advertising areas (S170). The advertisement contents are adjusted with an exposed time and transmitted in real time (S180). A value of 1 is accumulated in the preference of the advertisement contents (S190). [Reference numerals] (AA,HH) Start; (BB,DD,FF) No; (CC,EE,GG) Yes; (S110) Input advertisement contents?; (S120) Check the standard of the smart terminal?; (S130) Analyze the gender, age, and marriage of members of a registered smart terminal and classify them to be included in one of advertising targets; (S140) Analyze advertisement contents, advertising areas, provision time, advertising targets, and advertising schedules of a registered advertiser; (S150) Collect the current information about the area surrounding the registered smart terminal, GPS coordinate information, and the data transmission speed; (S160) Collect weather information of each area stored in the allocated area in real time; (S170) Is a smart terminal located in the advertising areas?; (S180) Convert the advertisement contents into a bit rate of the transmission speed of adjusted data with a predetermined exposed time and transmit the data in real time; (S190) Accumulate a value of 1 in the preference of the transmitted advertisement contents