OPERATING METHOD OF MOBILE ADVERTISEMENT SYSTEM WITH NUMERICAL MAP FOR USER BEHAVIOERAL TARGETING

摘要

The present invention relates to a method for operating a user-targeted advertising system using a location-based service, which analyzes the location, trend, status, and preference of a mobile smart terminal; analyzes surrounding conditions verified through a digital map, as well as the characteristics of the smart terminal and a communications network; selects an advertisement suitable for the preference of the smart terminal among advertisements requested by an advertiser; and advertises or provides the advertisement in real time in a user-targeted way. The method for operating a user-targeted advertising system comprises: a step of checking through an integrated management server whether advertising information content to be provided to a smart terminal is inputted and stored in an assigned region; a step of determining whether the specifications of the smart terminal are verified and stored in an assigned region; a step of analyzing the gender, age, and marital status of a member and classifying the member under one among a plurality of advertisement targets; a step of reading and analyzing the content, area, target, time, and schedule of an advertisement provided by an advertiser; a step of analyzing coordinate information and surrounding information, and collecting and storing available data transfer rates of a network; a step of collecting weather information of each area in real time and storing the weather information in an assigned region; a step of analyzing the coordinate information, comparing the coordinate information with the information of an advertising area, and determining whether the smart terminal is located in the advertising area; a step of adjusting the length of the advertisement content to a preset exposure time, and transmitting the advertisement content in real time; and a step of adding the value of one to the preference of the transmitted advertisement content in order to manage the preference using accumulated values.