INFORMATION PROCESSING APPARATUS, CONTRIBUTION DEGREE CALCULATION METHOD AND CONTRIBUTION DEGREE CALCULATION PROGRAM

摘要

PROBLEM TO BE SOLVED: To calculate the degree of contribution to an advertising effect in information acquired from the outside while maintaining the operation of targeting distribution.;SOLUTION: An information provision apparatus includes a storage unit and a calculation unit. The storage unit stores the amount of user information acquired at the timing when a user terminal makes access to a provision device for providing content, in each predetermined date and in each provision device resulting in the acquisition of the user information. The calculation unit calculates the degree of contribution to an advertising effect in each provision device according to the correlation between the amount of user information and an advertising effect that are acquired by performing regression analysis regarding the amount of the user information, which is stored in the storage unit, in each provision device corresponding to each date and an advertising effect in each date.;COPYRIGHT: (C)2014,JPO&INPIT