SYSTEMS AND METHODS FOR LEAD DEVELOPMENT IN A BUSINESS TO BUSINESS MARKETPLACE

摘要

A combination of personal contact, digital tools, and focused means of communication to improve customer interaction, resulting in effective lead generation, nurturing, and development. The various embodiments of the present disclosure leverage hardware and software components in order to automate various aspects of lead capturing and nurturing processes based on a predetermined sequence of actions or steps and a set of predetermined rules with the purpose of triaging initial leads and identifying the “right” contacts who influence or impact the purchasing decisions, and routing of the triaged leads for follow-up and on-going managed pursuit involving various means of communication.