Method and Apparatus to Calculate Social Pricing Index to Determine Product Pricing in Real-Time

摘要

A method and system are disclosed for providing a near-real-time pricing index associated with user interactions within a social media environment. A first and second set of social media data, respectively associated with a first and second set of social media interactions, are processed to generate a first and second set of social network advocacy (SNA) data in near-real-time. The resulting first and second sets of SNA data are then processed to generate a first and second set of social pricing index data, which respectively indicate a near-real-time measurement of sentiment and advocacy related to the pricing of a target product. The first and second sets of social pricing index data are then processed to generate a set of social pricing index differential data, which indicates a corresponding improvement or decline in sentiment or advocacy related to the pricing of the target product.