CONSUMER IDENTITY RESOLUTION BASED ON TRANSACTION DATA

摘要

According to an embodiment, a data processing system for facilitating consumer identity resolution comprises: a first logic module adapted to receive at least two collections of consumer records from at least two different sources; a second logic module adapted to compute first trust scores for first data fields of the first collection and second trust scores for second data fields of the second collection; a third logic module adapted to generate a master collection of consumer records comprising at least one master consumer record that is correlated to a record from the first collection and a record from the second collection, the correlation being based on at least on the trust scores; and a fourth logic module adapted to receive a set of contextual transaction data. The data processing system is adapted to identify a consumer based on the contextual transaction data and the master collection of consumer records.