APPLYING OF SOCIAL MEDIA METRICS FOR SUPPLIER EVALUATION

摘要

In an example embodiment, supplier management is performed first by defining one or more social media metrics pertaining to a supplier brand of interest, with the one or more social media metrics being based on data gathered from social media. These metrics may then be used to analyze values from one or more social media websites. Weights can be assigned to the values, and a score for the supplier brand of interest can be determined, based on the weighted values for the one or more social metrics and based on weighted values for one or more other metrics. The score can then be presented to a user via a graphical user interface.