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SELECTING SOCIAL CONTEXT FOR SPONSORED STORIES IN A SOCIAL NETWORKING SYSTEM
SELECTING SOCIAL CONTEXT FOR SPONSORED STORIES IN A SOCIAL NETWORKING SYSTEM
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机译:在社会网络系统中为有支持的故事选择社会背景
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摘要
A viewing user is provided with sponsored stories describes actions of a user connected to the viewing user associated with an object promoted by an advertiser or actions otherwise promoted by the advertiser. Based on a performance metric, the social networking system selects the user or action to be described by the sponsored story. For example, the social networking system ranks candidate sponsored stories describing different actions or users and selects a candidate sponsored story to increase the likelihood of a viewing user interacting with the selected candidate sponsored story.
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