SELECTING SOCIAL CONTEXT FOR SPONSORED STORIES IN A SOCIAL NETWORKING SYSTEM

摘要

The viewing user is provided with sponsorship news explaining the behavior of the user connected with the browsing user related to the object to be promoted by the advertiser or the advertisement of the advertiser differently. Based on the performance indicators, the social networking system selects the user or action to be described in the sponsor. For example, the social networking system ranks the sponsor news candidates describing other acts or users and selects the sponsor news candidates to increase the likelihood that the viewing user will interact with the selected sponsor news candidates.