Incorporating Actionable Feedback to Dynamically Evolve Campaigns

摘要

Techniques, an apparatus and an article of manufacture for incorporating contextual reinforcement to dynamically evolve an information campaign. A method includes determining an evolution of an information campaign with respect to at least one end objective up to a pre-determined point of advancement in the life cycle of the information campaign, predicting a future progression of the information campaign from the pre-determined point of advancement with respect to the at least one end objective based on said evolution and at least one learned model of progression, wherein said future progression includes a prediction of a potential outcome of the information campaign at one or more given time points in the life cycle, and incorporating a contextual reinforcement campaign into the information campaign to dynamically evolve the information campaign toward the at least one end objective, creating an evolved information campaign, wherein the reinforcement campaign is based on said future progression.