Mechanism for rendering advertising objects into featured content

摘要

Systems and methods are provided for inserting advertisements into a video. In accordance with one implementation, a method is provided that includes processing a data stream including a video content selection to extract a metatag that models a template object appearing within a first content segment featuring primary content of the video content selection, the template object enabling a transformation of an advertising object. Further, the method includes identifying an advertising descriptor based on characteristics of a scene and the metatag extracted from the first content segment and selecting the advertising object based on the identified advertising descriptor. The method also includes modifying the video content selection by inserting the advertising object in the data stream such that the advertising object is integrated into a scene of the video content selection and transmitting the video content selection to a recipient.