An online marketplace is provided to merchants of digital goods that may be downloaded from the marketplace to a client computing device for execution. A request is received from a party to the marketplace to list a digital good for sale in the marketplace. A primary price for the digital good is received. An opt-in service is offered that includes determining one or more derivative prices associated with the digital good, collecting the one or more derivative prices from a buyer of the digital good, and paying an amount based on the one or more derivative prices to the party to the marketplace. An incentive is provided to the party to accept the offer. After acceptance of the offer by the party, the derivative prices associated with the digital good are determined, the derivative prices are collected from a buyer of the digital good, and the amount based on the one or more derivative prices is paid to the party to the marketplace.
展开▼
