'CONTENT DELIVERY SYSTEM, INTERMEDIATE CONTENT MECHANISM, RELIABLE PROFILE DATA MECHANISM AND METHOD FOR DELIVERING CONTENT'

摘要

A content delivery system (100) comprises a trusted holder of profile data (200) arranged to store information concerning a conscious entity, a content delivery requirement entity (210), a content intermediary entity (226); and a source of content (232). The trusted holder of profile data (200) is arranged to issue (230) profile reference data to the content delivery requirement entity in response to a request (222) therefrom, and to communicate (224) the profile reference data and at least part of the stored information concerning the conscious entity to the content intermediary entity (226), the request for content provision (222) being capable of identifying the conscious entity to the trusted holder of profile data. The content intermediary entity (226) is arranged to source, when in use, relevant content from the source of content (232) using the at least part of the stored information concerning the conscious entity.