Customers making purchases via a mobile payments method involving anelectronic receipt (ereceipt) will be provided the option to participate in adirect toconsumer CPGOEM program. A module within their mobile wallet will detectnew receipts and submit them to the CPGOEM Coalition Loyalty System. Oncesubmitted to the CPGOEM Coalition Loyalty System, ereceipts will bedecomposed and purchased items within the ereceipt will be associated toindividual CPGsOEMs. Purchased items identified to individual participatingCPGOEM loyalty programs will have associated action invoked (e.g., discount,awarding of points or other marketing activities).
展开▼
