PRIORITISING ADVERTISEMENTS FOR A LOCATION

摘要

Method and system are provided for prioritising advertisements for a location. The method includes: identifying one or more person at the location; identifying a set of advertisements associated with a set of products for the location; determining a score for the one or more persons indicating their likelihood to promote or detract from each of the set of products; and prioritising the advertisements in the set according to the aggregate scores of the one or more persons for the products of the advertisements. The method may also include: identifying a target person at the location to which the advertisement is to be directed and wherein determining a score of the one or more persons excludes or weights the target person.