首页> 外国专利> Prioritising advertisements for a location based on identities and influences of persons present

Prioritising advertisements for a location based on identities and influences of persons present

机译:根据在场人员的身份和影响来确定位置广告的优先级

摘要

A method for prioritising advertisements for a location 110 comprises identifying people 101B-104B in a group of people at the location, determining a score for each person identified indicating their likelihood to promote or detract from a product to be advertised and prioritising adverts based on the aggregate scores of the people identified. The method may also include the step of identifying a target person 104B at the location to which the advertisement is to be directed and modifying the aggregate score by excluding or weighting the score related to the target person. The method is intended to avoid displaying an advert for a product to the target person when other people in the group might disparage that product and thereby negatively influence the target person and to instead display adverts to a target which the other people would recommend. The location may be a real location, e.g. electronic billboard, or a virtual location, e.g. internet chatroom.
机译:一种对位置110的广告进行优先排序的方法,包括:在该位置的一群人中识别人101B-104B;为每个识别的人确定一个分数,以表明他们促进或贬低要广告产品的可能性;并根据广告的优先级来确定广告的优先级所识别人员的总得分。该方法还可包括以下步骤:在广告将被定向到的位置处识别目标人物104B,并且通过排除或加权与目标人物有关的分数来修改总分数。该方法旨在避免当组中的其他人贬低该产品并因此对目标人产生负面影响时向目标人显示产品的广告,而是将广告显示给其他人会推荐的目标。该位置可以是真实位置,例如。电子广告牌或虚拟位置,例如互联网聊天室。

著录项

相似文献

  • 专利
  • 外文文献
  • 中文文献
获取专利

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号