MOBILE INTERNET BANNER ADVERTISEMENT AND BACKEND PUBLISHING METHOD THEREOF, AND INTERACTION METHOD

摘要

A mobile Internet banner advertisement and backend publishing method thereof, and interaction method. The interactive mobile Internet banner advertisement comprises: contents displayed in the advertisement, advertisement interaction type parameters for invoking the applications or APIs in a mobile intelligent terminal; advertisement interaction data for providing contents and/or interactive objects for the applications or APIs. The present invention combines a common display advertisement and an access link advertisement with the functions of a mobile Internet device, thus achieving interaction based on the functions of the mobile intelligent terminal by clicking on the advertisement, and such interactions include: sending specified contents to a specified text message receiver, dialing a specified phone number, following closely on a specified microblog account, viewing the content list of a specified microblog, forwarding a microblog, posting specified contents on a social network, etc.