ASSESSING THE RELEVANCE AND IMPACT OF SECONDARY CONTENT

摘要

Disclosed are systems, apparatuses, circuits, methods and computer executable code sets for assessing the relevance and impact of a secondary content, such as an advertisement, presented within primary content. A first assessment module is used for assessing a taste profile based relevance and/or impact of the primary content, and/or the secondary content, on the target viewer. A second assessment module is used for assessing a correlation level between the primary content and/or segments thereof, and the secondary content and/or segments thereof.