System Apparatus Circuit Method and Associated Computer Executable Code for Assessing the Relevance and Impact of Secondary Content

摘要

Disclosed are systems, apparatuses, circuits, methods and computer executable code sets for assessing the relevance and impact of a secondary content, such as an advertisement, presented within primary content. A first assessment module is used for assessing a taste profile based relevance and/or impact of the primary content, and/or the secondary content, on the target viewer. A second assessment module is used for assessing a correlation level between the primary content and/or segments thereof, and the secondary content and/or segments thereof.