METHOD AND SYSTEM FOR EVALUATING DYNAMIC USER RELIABILITY FOR SOCIAL NETWORK SERVICES

摘要

A dynamic user reliability evaluation method for a social networking service includes: a step of calculating compliance parameters, value share parameters, data exchange parameters by digitizing the level of compliance, value sharing, and data exchange of social networking service activities of evaluated nodes (EN) within a user group of a social networking service; a step of calculating compliance parameters, value share parameters, data exchange parameters by digitizing the level of compliance, value sharing, and data exchange of social networking service activities of verification nodes (VN) of the evaluated nodes (EN); a step of calculating public reliability (P) of the evaluated nodes using the average of individual node reliability calculated based on the compliance parameters, value sharing parameters, and data exchange parameters of the evaluated nodes for the k^th node among n third nodes within the user group; a step of calculating relational reliability (R) of the evaluated nodes based on the compliance parameters, value share parameters, data exchange parameters of the evaluated nodes for the verification nodes; and a step of calculating total reliability of the evaluated nodes for the verification nodes based on the public and the relational reliability of the evaluated nodes.