METHOD AND SYSTEM FOR EVALUATING DYNAMIC USER RELIABILITY FOR SOCIAL NETWORK SERVICES

摘要

The dynamic user trust assessment method of social network service is a method of evaluating normative compliance, value sharing, and information exchange activity of a social network service use activity of a subject node (EN) within a user group of a social network service, Computing parameters and information exchange parameters, quantifying the degree of conformity, value sharing, and information exchange with social network service utilization activities for the confirmation node (VN) of the evaluated node (VN) Evaluating the average of the individual node reliability computed based on the normative parameters, the value sharing parameters and the information ac parameters of the evaluated node for the kth node of the n third-party nodes in the user population, Calculating a public confidence P of the node, Calculating a personal relationship reliability R of a node to be evaluated based on a normative parameter, a value sharing parameter and an information exchange parameter of the node to be validated for the validation node, And calculating the total reliability of the node to be evaluated.