METHOD OF DISPLAYING MOBILE ADVERTISEMENT USING MOBILE APLLICATION, METHOD OF SWICHING ADVERTISEMENT PLATFORMS AND AND ADVERTISEMENT SWITCHING SERVER

摘要

PURPOSE: A method for exposing a mobile advertisement, a method for switching an advertisement platform corresponding to the mobile advertisement through an application program of a mobile terminal, and an advertisement switching server thereof are provided to supply an optimal advertisement to a mobile terminal user by dynamically switching the advertisement platform corresponding to the mobile advertisement through advertisement control information. CONSTITUTION: An advertisement switching server identifies one or more of advertisement platforms through an application program of a mobile terminal(205). The advertisement switching server generates advertisement control information directing dynamic switching to the identified advertisement platforms(207). The advertisement switching server provides the advertisement control information to the application program(209). [Reference numerals] (201) Receiving setting information; (203) Searching information matching with a mobile terminal user; (204) Identifying one or more advertisement platforms for the mobile terminal user based on the search resu (207) Generating advertisement control information; (209) Providing the advertisement control information to application program; (AA) Start; (BB) End