PROBLEM TO BE SOLVED: To provide a freshness holding agent for holding freshness of fresh sea food, a method for holding freshness, and fresh sea food held with freshness.SOLUTION: The freshness holding agent for holding freshness of fresh sea food and the method for holding freshness contain lactic acid fermentation albumen as an active ingredient. The content of lactic acid fermentation albumen in the holding agent is not less than 0.075% in terms of solid content conversion, and the function of the holding agent is fishy smell prevention and texture-holding. The method for holding freshness comprises attaching lactic acid fermentation albumen onto the surface of fresh sea food to hold freshness of the fresh sea food or to hold texture.
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