SALES PROMOTION EFFECT ANALYZING DEVICE, SALES PROMOTION EFFECT ANALYZING METHOD, AND PROGRAM

摘要

PROBLEM TO BE SOLVED: To digitalize relation between a sales promotion element attached to an article presented on a catalogue and sales promotion effect, for proper understanding.;SOLUTION: A sales promotion effect analyzing device includes: a collective sales promotion intensity calculation unit which calculates a collective sales promotion intensity representing degree of sales promotion effect of an article in a sales promotion mode attached to an article presentation region for promoting sales on an article presentation medium, on the basis of sales performance obtained by attaching of the sales promotion mode and a predetermined standard sales performance; and a sales promotion intensity totalizing unit which calculates individual sales promotion intensity for each different combination of one or more sales promotion elements forming the sales promotion mode that is attached to an article, on the basis of a plurality of collective sales promotion intensities calculated correspondingly to each of presentation of an article on an article presentation medium.;COPYRIGHT: (C)2015,JPO&INPIT