PROBLEM TO BE SOLVED: To provide an electronic comic viewer and a method therefor which reproduce sound effects drawn in a comic.;SOLUTION: A sound reproduction unit 26 determines speech corresponding to a detailed image currently displayed by a content display control unit 25, sound corresponding to the speech, and incidental sound corresponding to a frame to which the speech belongs, and acquires information concerning sound reproduction (text information, attribute information of characters, attribute information for automatic reading-aloud, and sound effects)from incidental information. The sound reproduction unit 26 reproduces incidental sound based on the acquired incidental information. A start and an end of display of speech in a balloon is synchronized with a start and an end of reading-aloud of the speech in the balloon. For example, if reading order of balloons is included in balloon related information, speech of each balloon is read aloud based on the order.;COPYRIGHT: (C)2012,JPO&INPIT
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