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INCENTIVE CAMPAIGN MANAGER COMPUTER SYSTEM AND METHODS FOR ENABLING ANONYMOUS CONSUMER INTERACTION
INCENTIVE CAMPAIGN MANAGER COMPUTER SYSTEM AND METHODS FOR ENABLING ANONYMOUS CONSUMER INTERACTION
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机译:鼓励消费者互动的激励性营销经理计算机系统和方法
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摘要
An incentive rewards program that enables an initiating participant entity to dynamically specify incentive rewards point values with respect to defined activities that may be variously performed by other participant entities and by consumers. These entities are nominally associated with vertically aligned business tiers including a retail operator tier. The initiating participant entity is nominally only indirectly associated with retail participant entities associated with the retail operator tier. Retail participant entities record transactions that associate incentive program account identifiers with identified defined activities. These transactions are largely autonomously retrieved, parsed and qualified against the defined activities specified by the initiating participant entity. Corresponding sets of reward points are allocated from an account corresponding to the initiating participant entity to accounts corresponding to the account identifiers recorded in the transaction records.
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