System And Method For Identifying Online Advertisement Laundering And Online Advertisement Injection

摘要

The present invention provides improved techniques for identifying online advertisement laundering and online advertisement injection that may occur during the serving of advertisements to browsers. For example, in one embodiment, a method of identifying fraudulent advertising activities may comprise obtaining information identifying a computer system of every party involved in supplying an advertisement to an end user device, determining whether a computer system of a first party and a computer system of a second party provide websites and are not intermediary computer systems, determining whether the computer system of the first party provides a website of a type undesirable to advertisers, determining whether the computer system of the second party has usage and traffic characteristics indicative of not being an intermediary computer system, and determining a frequency of recurrence of the determined conditions.