A system, method or computer program product for minimum advertised price (MAP) policy and account management may include gathering online product pricing information from online sites advertising client product(s), including receiving client product and price information; receiving account information of the client including, e.g., name of an account advertising client product(s) or identifier of an online account site advertising the client product(s); gathering advertised client product and price information including: searching an online site (e.g., marketplace, aggregator, search engine, or account ecommerce site); saving the online advertised product and pricing data; and matching online advertised product and pricing data to client account; and presenting the online advertised product and price data related to the client product and pricing. The method may include communicating MAPP breaks to accounts; tracking communication history; measuring product advertising and/or search engine optimization effort; identifying prospects by effort measured; and/or client product placement by account.
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