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Creating federated customer identifiers to positively identify customers interfacing with a business across access platforms
Creating federated customer identifiers to positively identify customers interfacing with a business across access platforms
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机译:创建联合的客户标识符,以积极地识别跨访问平台与业务交互的客户
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摘要
Methods, apparatus, systems and computer program products described and claimed that provide for automatically and positively determining that a customer interfacing with one business platform application using a platform-specific customer identifier is the same customer that is interfacing with another business platform application using another platform-specific customer identifier. Once the positive determination of same customer is made, a federated identifier key is generated and applied to all of the platforms, so as to globally identify the customer across multiple enterprise-wide platforms. As such, the present invention eliminates the labor-intensive need to manually analyze customer data to determine if a customer interfacing with one platform is the same customer interfacing with another platform.
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