MOBILE APPLICATION DAILY USER ENGAGEMENT SCORES AND USER PROFILES

摘要

A system logs application usage data on a mobile device, processesthe data on an analysis system and outputs a current and predicted score to,e.g.third parties. The system logs application-related usage data, which iscollected via,e.g. a keyboard application running in the background on the mobile device.Thesystem then evaluates the logged usage data and the events corresponding to aparticular application. The events can be analyzed to score the userengagementlevel with the application, e.g., more events recorded for a given applicationper day,the more engaged a user is with that application. The engagement level canfurtherbe predicated based on historical usage log data from which a score decaymodelcan be generated.