According to an embodiment of the present invention, a recommending method of plastic surgery includes the following steps: a step of recommending a hospital by plastic surgery photos which a user selected; and a step of searching content related to some hospitals. The step for the user to recommend hospitals by the plastic surgery photos which the user selected includes: displaying multiple plastic surgery photos; storing selected plastic surgery photos of the user; and ranking the hospitals by the selected order of the plastic surgery photos depending on how many photos are selected at each hospital. The step of searching the content related to the hospitals includes: selecting at least one advertisement word from advertisement content; searching for content which includes each hospital name word or each plastic surgery region word, and which does not include at least one advertisement word; setting and outputting the ranking of hospitals by the selected order of content depending on how many people have searched for each plastic surgery region.
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