System, apparatus and method for integrated measuring of advertising impact of the media

摘要

The present invention relates to a system, an apparatus, and a method for collectively measuring advertisement effects of different types of media. For example, a system for measuring the advertisement effect integrated between different media is provided with a GRPs correction apparatus 200 or an advertisement apparatus A media research company server 100 for transmitting basic information including water and REACH to media and GRPs for the advertisement, a GRPs correction device 200 for outputting media-specific impact GRPs modifying the media-specific GRPs, And an integrated REACH calculation apparatus 300 for outputting the heterogeneous medium integration REACH by removing the advertisement overlap rate between the media in the REACH for each medium transmitted from the media research company server 100. [