METHOD OF PROCESSING CONNECTION DATA OF A PLATFORM OF AN INTERNET SITE

摘要

The present invention relates to a method of processing data regarding connection to a platform (2) of an internet site by a server (1) comprising at least one data processing unit and data storage means, the method being characterized in that it comprises steps of: (a) identification of a situation of a user connected to said platform (2) via an item of equipment (3) from among a list of reference situations, each reference situation being associated with at least one strategy, each strategy comprising one or more situational engines chosen from among a library of situational engines, each situational engine being able to implement a given processing on a situation of a user so as to obtain a message having a hoped-for effect on the situation; (b) for at least one of the strategies associated with said identified situation, implementation by the data processing means of the server (1) of the situational engines of said strategy on said situation so as to obtain at least one stack of messages; (c) dispatching to the item of equipment (3) of said user and/or of the platform (2) of a subset of messages of said at least one stack of messages.