DIGITAL CONTENT DELIVERY BASED ON MEASURES OF CONTENT APPEAL AND USER MOTIVATION

摘要

The invention provides, in some aspects, a digital data system for automated customization of digital content delivered over a network based, e.g., on measures of content appeal and/or user motivation. That content can include web pages, downloads, or other digital content accessed by a client digital data device (e.g., on behalf of a user) from a server digital device. Such a digital data system can comprise a server digital data device that is coupled to a plurality of client digital data devices over a network such as, for example, the Internet. A server application executing on the server digital data device responds to requests received from the client digital data devices for delivering thereto requested digital content. The server application customizes at least a selected piece of digital content it delivers to a respective client application (in response to such a request) based on a quantitative rank of that piece, where that quantitative rank is a measure of aggregate user motivation and/or willingness to engage with that piece of content as determined from measurements made against prior accesses to and/or attempts to access that piece of content or pieces of content like it by one or more users.